Articles written during Bill Steinberg's tenure as President of TRADEWELL.  

Publication
Title
The Advertiser "A $9.265 Billion Dollar Tool That Can Help Marketers Build Brands"
The New York Times "American Media Chooses Tradewell to Handle $50 Million in Media Buying for The Star and the National Enquirer"
Folio "The benefits of barter"
BarterNews "The Remarketing Experts"
Management Review "Trading Places: Barter Re-enters Corporate America"
The Economist "Commercial-property barter: Peddling hard"
The New York Times "A Creative Way To Dump a Lease"
WorldTrade Magazine "Global Rummage Sale"
Chicago Tribune "Barter-media firm creates '3rd currency'"
BusinessWeek "Rescuing Flops -- Or How to Buy Cat Litter and Sell Sawdust"