Articles written during Bill Steinberg's tenure as President of TRADEWELL
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Publication
Title
The Advertiser
"A $9.265 Billion Dollar Tool That Can Help Marketers Build Brands"
The New York Times
"American Media Chooses Tradewell to Handle $50 Million in Media Buying for The Star and the National Enquirer"
Folio
"The benefits of barter"
BarterNews
"The Remarketing Experts"
Management Review
"Trading Places: Barter Re-enters Corporate America"
The Economist
"Commercial-property barter: Peddling hard"
The New York Times
"A Creative Way To Dump a Lease"
WorldTrade Magazine
"Global Rummage Sale"
Chicago Tribune
"Barter-media firm creates '3rd currency'"
BusinessWeek
"Rescuing Flops -- Or How to Buy Cat Litter and Sell Sawdust"